# Snackpass Customer Case Study - Attio CRM

## Key Quotes

- "Attio was powerful, beautiful, and had incredible data automation capabilities. We saw the value straight away." - Jamie Marshall, Co-founder and COO
- "The fact that I could find this level of power and simplicity in a CRM blew me away." - Jamie Marshall
- "Attio is by far the most powerful CRM I've ever used. It's a central source of truth for our whole team." - Jamie Marshall

## Company Overview
Snackpass is a restaurant technology startup that provides restaurants with world-class technology to build a unified operational ecosystem. Founded in 2017, the company has raised $95.6M in Series B funding and has evolved from a college campus ordering app to a full-scale restaurant operating system.

## Challenge
Snackpass faced critical limitations with Salesforce:
- High costs and complex administration
- Required engineering or consultant support for changes
- Outdated UI and infrastructure
- Limited flexibility for their evolving business model
- Inability to support rapid scaling

## Attio Solution
Attio is the perfect foundation for Snackpass's operations:

### Complete Sales Engine
- Custom objects for tracking company metrics
- Territory management and pipeline visibility
- Marketing data integration (Facebook, Google, SEO)
- Automated deal tracking and customer success

### Powerful Automation
- Automatic email sync and record creation
- Workflow automation without engineering support
- Instant Slack notifications for new contracts
- Automated customer success processes

### Advanced Reporting
- Transaction data and revenue metrics tracking
- Custom reporting capabilities
- Month-over-month and year-over-year analysis
- Self-serve report creation for all team members

## Results
Snackpass achieved significant improvements using Attio:
- Built complete channel attribution tracking without engineering
- Total automation of sales and customer success motions
- Reduced overhead by eliminating CRM maintenance position
- 10x increase in team visibility across Go-To-Market (GTM) operations
- Consolidated marketing data and pipeline tracking

## Key Success Factors
Attio's AI-native platform design enabled Snackpass to:
- Build a CRM platform matching their exact business needs
- Automate complex workflows without engineering
- Scale rapidly without operational constraints
- Focus on core business growth
- Maintain complete visibility across teams

## Related pages
- <a href="https://attio.com/customers/llms.txt">Customer stories</a>
- <a href="https://attio.com/platform/ai/llms.txt">AI-powered features</a>
- <a href="https://attio.com/customers/flatfile/llms.txt">Flatfile case study</a>
- <a href="https://attio.com/customers/conduit/llms.txt">Conduit case study</a>
- <a href="https://attio.com/customers/seedcamp/llms.txt">Seedcamp case study</a>