# Web Agent
> Attio's Web Agent researches the live web for any record in your CRM and writes the answer straight into your data. It runs as an AI attribute on text, number, and currency fields, as a block inside any workflow, and across an entire list in one pass. Every result carries a confidence rating, the agent's reasoning, and full citations.
## What is Web Agent?
Web Agent is Attio's web research agent. You write a prompt once; the agent researches external web sources in real time and returns a typed answer on the record.
It is designed for information that lives outside your workspace — recent news, funding, company background, market category, pricing model — rather than data Attio already holds.
## Where it runs
| Surface | What it does |
| --- | --- |
| AI attribute | Autofills any text, number, or currency attribute with researched answers |
| Workflow block | Answers questions about a record as a step in any workflow, so later blocks can branch on the result |
| Bulk enrichment | Runs across an entire list rather than one record at a time |
## How to configure it
- **Name** — what the attribute represents
- **Description** (optional) — context for your team
- **Prompt** — what the agent should research online. Use variables to reference record attributes such as company name or domain to aim the research.
- **Include all record data in prompt** (optional) — passes the record's attribute data as extra context. Attribute data only; it does not give the agent access to notes, emails, or calls.
- **Show confidence levels** (optional) — adds a confidence indicator to every result.
## Trust and verification
- **Confidence ratings** — a coloured dot on each result: green for high confidence, yellow for medium, red for low.
- **Reasoning** — hover the indicator to see how the agent reached the answer.
- **Citations** — the web sources the agent used, so you can open the original.
## Example prompts
| Attribute | Prompt |
| --- | --- |
| Market category | Identify the primary market category this company operates in and describe it in one sentence. |
| Recent funding | Find the most recent funding round for this company, including amount, date, and lead investors. |
| Recent news summary | Summarise notable news or announcements about this company from the past six months. |
## Use cases
### Sales
- Qualify inbound leads against ICP criteria the moment they land
- Research decision makers and recent signals before a first call
- Surface details standard enrichment providers do not carry, such as pricing model or regional presence
### Customer Success
- Watch for leadership changes at accounts and engage new decision makers early
- Spot funding rounds and team growth as expansion triggers
### Revenue Operations
- Fill research columns consistently across every record, not just the ones a rep gets to
- Feed researched answers into workflow branches for scoring and routing
## Limitations
- The input must be a record. Web Agent cannot research list entries directly.
- The agent may not reliably reference websites that are private or require a login, such as LinkedIn.
- Web Agent researches external sources. For questions about data already in your workspace, use a Custom agent or Ask Attio.
## Common Questions
**Is Web Agent the same as the Research agent?**
Web Agent is the current web research agent in Attio. It replaces the legacy Research agent with a new research backend, confidence ratings, reasoning, and full citations.
**Which attribute types does it support?**
Text, number, and currency.
**Can it see my emails, notes, and calls?**
No. Enabling "include all record data in prompt" passes attribute data only.
**Can I use it in a workflow?**
Yes. The Web agent block answers questions about a record, and later blocks can branch on what it returns.
## Getting Started
- Start for free
- Web Agent product page
- AI attributes in the help center
## Related pages
- Workflows and revenue agents
- Ask Attio
- AI-powered features
- Complete platform overview