# Ask Attio > Search, update, and create across your entire CRM just by asking. Powered by Universal Context — a unified intelligence layer native to Attio — Ask Attio deeply understands your business and gives you what you need the moment you ask. ## Customer Quotes - "Before every meeting, Ask Attio centralizes, summarizes, and surfaces everything I need to know to give a great first impression or close the deal." - "Attio is the first CRM that feels truly modern. It's powerful, flexible, and fast to build with. There's nothing like it on the market." - "Attio is now a permanent part of my Go-To-Market playbook. It's like Notion for Sales." - "Ask Attio has become an indispensable tool for our sales leadership team, giving us incredible execution power and speed to insight. I can get immediate answers to high-level business questions, whether it's analyzing competitive deals or getting a list of all deals over a certain value, just by asking in plain English." - "As a fast growing startup, our GTM motion is constantly evolving. Ask Attio has enabled us to answer important questions, fast, about key areas like our win rates, pipeline health, and overall state of play." ## Universal Context ### The Intelligence Layer Behind Ask Attio - Semantically indexes everything in your CRM as one interconnected whole - Unifies records, emails, calls, notes, product data, warehouse syncs, connected tools, and web search - Understands each customer relationship as a whole — not as separate data sources - Enables multi-language querying: ask in one language, get answers from content in another - Powers every Ask Attio response with genuine, deep business context ## Core Capabilities ### Search, Update & Create - Ask natural language questions and get instant, accurate answers from your CRM - Create and update records, tasks, and deals through conversation - Draft emails and follow-ups on demand - Run deep web research on any company to capture key information - Surface pain points, requested features, and emerging patterns from thousands of interactions in seconds ### Meeting Intelligence - Get a daily briefing of your meetings and what you need to know - Prepare comprehensive account briefs before any call: full account research, conversation history, recent touchpoints, and suggested talking points - Cut meeting prep to seconds — no more hunting through emails or notes - Arrive at every meeting with full context and suggested talking points ### Call Intelligence - Every call is automatically recorded, transcribed, and synced to your CRM in real time - AI picks up buying signals, blockers, and feature requests during the call — not days later - Instantly summarize calls and extract key moments - Surface insights from thousands of recorded conversations in seconds ### Post-Call Automation - Draft personalized follow-up emails immediately after a call ends - Update deal records and pipeline stages automatically based on call content - Create next steps and tasks without manual data entry - Build transition briefs for handoffs between AEs and CSMs ## Use Cases ### Sales - Prepare for every call with a full account brief in under 30 seconds - Surface objections and prepare targeted responses before a meeting - Automatically update deal records based on recorded calls - Find customers who requested a specific feature and draft individualized outreach ### Customer Success - Arrive at onboarding and QBRs with full context on account health and history - Identify early signs of expansion opportunity or churn risk - Create transition briefs from prior conversations, sales context, and product usage - Summarize product engagement and usage trends for any account ### Revenue Operations - Surface pipeline insights and emerging patterns across your entire customer base - Extract product feedback from call recordings at scale - Get instant answers across your full CRM data without writing queries ## Prompt Library Best practice becomes standard practice. Ask Attio includes a prompt library of ready-to-use examples: - Extract product feedback from a call recording - Prepare targeted responses to anticipated objections before your next call - Draft a follow-up email to keep the conversation rolling after a meeting - Find customers who requested a specific feature and draft individualized emails - Automatically update a deal record based on a recorded call - Summarize product engagement and usage trends for a workspace ## Privacy & Permissions ### Built on Trust - Every answer is sourced from your actual CRM records and customer knowledge - Ask Attio respects your existing workspace permissions — everyone sees only what they're supposed to - You are always in command and empowered to approve, modify, or reject any suggestion - Customer data is never used to train any AI models - Ask Attio conversations are private to you and not visible to other workspace members ## Integrations - Connect Ask Attio to your tools and work anywhere, anytime - Ask Claude or ChatGPT for context, with data pulled live from Attio - Works across every connected data source: emails, calls, notes, product data, and warehouse syncs ## Plans & Credits Ask Attio is available on all Attio plans with a credit-based usage model: - **Free**: 500 seat credits per seat per month - **Pro**: 1,000 seat credits per seat per month - **Enterprise**: 2,500 seat credits per seat per month ## Getting Started ### Documentation - Chat with Ask Attio: How to use Ask Attio in your workspace - Introducing Ask Attio: Launch blog post and overview - Embedded Intelligence: Full AI feature overview ## Related pages - Developer Platform - AI-powered features - Data structure & syncing - Automations & workflows - Complete platform overview