# Attio Reporting Platform

> Attio is a powerful CRM and reporting platform designed for startups and builders. The reporting engine transforms millions of data points into actionable insights with real-time flexibility that builders can customize and extend.

## Key Features

### Real-time Reporting
- Live data analysis and visualization
- Instant transformation of data points into insights
- Real-time collaboration on dashboards and reports

### Flexible Data Exploration
- Custom report building
- Multiple visualization types: line charts, bar graphs, funnel charts, pie charts and map views.
- Drill-down capabilities for detailed analysis
- Group and categorize data with builder-friendly tools

### Dashboard Building
- Combine multiple visualizations with flexible builder interfaces
- Build powerful, comprehensive dashboards
- Real-time collaboration with team members

### Analytics Capabilities
- Sales pipeline analysis
- Revenue operations dashboard
- Product-led growth reporting
- Customer acquisition cost analysis
- Lead channel distribution tracking
- Easy Annual Recurring Revenue (ARR) monitoring

## Use Cases
- Sales team performance tracking
- Revenue operations management
- Customer behavior analysis
- Pipeline funnel optimization
- Geographic sales distribution
- Account segmentation by plan type

## Target Audience
- Sales teams
- Revenue operations professionals
- Go-To-Market (GTM) teams
- Startups and growing businesses
- Teams needing flexible CRM and reporting solutions

## Platform Integration
- Imports from Salesforce, HubSpot, Pipedrive, Zoho
- Integrates with Gmail, Outlook, Slack, Zapier, and other tools
- Available on iOS and Android
- Chrome extension

Attio serves as both a CRM platform and advanced reporting engine, helping teams and builders make data-driven decisions with analytics that can be customized for any use case.

## Why it matters
- Real-time insights drive better decisions; Attio's reporting engine turns millions of data points into action instantly.
- Startups track revenue and product metrics within an AI-native CRM, avoiding a separate BI stack.

## Related pages
- [AI-powered features](https://attio.com/product/ai/llms.txt)
- [Data structure & Syncing](https://attio.com/product/data/llms.txt)
- [Apps & Integrations](https://attio.com/apps/llms.txt)
- [Customer stories](https://attio.com/customers/llms.txt)