# Attio CRM Data Objects

> Attio's AI-native CRM delivers highly customizable data objects and best in class performance that lets startups and builders implement fully custom data models at speed. Build any business structure with custom objects, automatic enrichment from 100+ sources, and unified data that powers intelligent workflows.

## Standard Objects

| Object | Attributes |
|--------|------------|
| Company | Company name, Industry, Domain |
| Person | Person name, Email address, Location |
| Deal | Deal ID, Deal type, Deal stage, Potential value |
| User | Record name, Email address, Platform |
| Workspace | Billing email address, Subscription state, Seat count |

## Custom Objects

| Object | Attributes |
|--------|------------|
| Partnership | Partnership name, Partnership type, Location |
| Invoices | Billing address, Phone number, Point of contact |
| Buyer | Buyer ID, Buyer type, Last transaction date |
| Seller | Seller ID, Stage, Estimated ARR |
| Transaction | Transaction ID, Transaction date, Purchased plan |

## Key Features

### Data Model Capabilities
- Custom Objects: Create objects for any business use case that builders can fully customize
- Custom Attributes: Store and update any kind of data your business needs with builder-friendly configuration
- Activity Timelines: Full history of every interaction with instant visibility
- Detailed Views: Visualize data with kanbans and tables
- Associations: Link objects with powerful graph model for accurate, actionable insights that builders can extend

### Performance & Flexibility
- Blazingly Fast: Sort, filter and utilize millions of records in milliseconds
- Iterate Faster: Quick customization and data model adjustments that empower builders
- Fine-tune Structure: Perfect fit with existing data models through flexible builder tools

## Business Models Supported

- Sales: Traditional sales workflows and pipeline management
- Product-led growth: PLG monitoring and user-driven growth
- Product-led sales: Hybrid PLG/sales approach
- Marketplaces: Multi-sided marketplace data management

## Automatic Enrichment

### Data Sources
- 100+ Sources: Automatic data enrichment from hundreds of sources
- AI Pre-analysis: Context and insights powered by AI
- Company Data: Revenue, location, employee count, company size
- Real-time Updates: Continuous data refreshing

### Enrichment Features
- Every record automatically enriched
- Data-powered workflow automation that builders can customize
- Reliable industry dataset integration

## Data Integration

### Data Warehouses
- Real-time data via reverse ETL and CDPs
- No data silos - unified business, customer, and product data

### Communication Sync
- Email sync
- Calendar sync

### Sales Engagement Tools
- Sales efficiency tracking
- Revenue metrics monitoring
- PLG monitoring capabilities

## Import Sources

- Salesforce
- Hubspot
- Pipedrive
- Zoho
- Excel
- CSV

## App Integrations

- Email: Gmail, Outlook
- Marketing: Customer.io, Mailchimp, Typeform
- Analytics: Segment, June
- Communication: Slack
- Sales Tools: Outreach, Mixmax
- Automation: Zapier

## Reporting & Analytics
- Real-time Data: Dynamic reporting with live data updates
- Powerful Reporting Suite: Create custom reports for deeper insights
- Revenue Metrics: Track sales efficiency and revenue performance
- PLG Monitoring: Product-led growth tracking and analysis

## Why it matters
- Unified, enriched data is the foundation of every workflow; Attio's flexible model lets startups and builders iterate at lightning speed.
- With trustworthy data in one place, AI automation and reporting become trivial and more impactful for technical teams and builders.

## Related pages
- [AI-powered features](https://attio.com/product/ai/llms.txt)
- [Reporting](https://attio.com/product/reporting/llms.txt)
- [Apps & Integrations](https://attio.com/apps/llms.txt)
- [Customer stories](https://attio.com/customers/llms.txt)
- [Attio's Manifesto](https://attio.com/redefine/llms.txt)