# Attio Automations: AI-native workflows for startups and builders

> Attio automations turns your Go-To-Market (GTM) strategies into engines for revenue growth, built for startups and builders who need automations without complexity.

## Core Automation Capabilities

### Visual Automation Builder
- Visual canvas: Create GTM processes with drag-and-drop interface
- Building blocks: Block and node interface for building systems step by step
- AI-native automation: Use AI completions to integrate AI natively into your workflows
- Builder-friendly interface: No-code automation that scales with technical teams

## AI-Native Automation Features

### Process Automation
- Automate unstructured data processing: Transform data into GTM insights
- AI classification: Categorize leads, deals, and customer data
- Generate summaries: Convert customer data streams into analysis
- Research at scale: Automate tasks requiring human judgment like prospecting and lead qualification

### Trigger and Action System
- Triggers: Activate automations from Attio updates or external inputs
- Actions: Customize every step of your GTM processes
- Conditional logic: Build complex decision trees for workflows
- Execution: Instant responses to customer and prospect behavior

## Integration Ecosystem

### Native Integrations
- Outreach: Auto-add contacts to email sequences and trigger CRM actions
- Slack: Share context, assign tasks, and make decisions
- Typeform: Transform form submissions into automated GTM workflows
- Mailchimp: Manage subscribers and audience segmentation
- Mixmax: Add contacts to email sequences
- Webhooks: Connect any tool in your stack including data warehouses and CDPs

### Workflow Templates
- Pass deals to Customer Success: Handoff automation for won deals
- Closed-won deal notifications: Team celebration and notification workflows
- AI deal summaries: Insights on what worked in won/lost deals
- Customer renewal tracking: Renewal date management and follow-up
- Churn prevention: Outreach for at-risk customer accounts

## Lead Management and Nurturing

### Automated Lead Processing
- High-intent lead capture: Personalized nurture and onboarding flows
- Lead qualification workflows: Research and evaluate prospects automatically
- Sequence management: Multiple senders coordinated in single sequences
- Follow-up automation: Eliminate manual work with email automation

### Customer Lifecycle Automation
- Onboarding workflows: Customer activation processes
- Expansion triggers: Identify and act on upsell opportunities
- Retention workflows: Proactive engagement for customer success
- Renewal management: Automated reminders and renewal processing

## Advanced Automation Capabilities

### AI-native Intelligence
- Prospect research automation: Gather company intelligence and decision-maker data
- Market research workflows: Automate competitive analysis and market insights
- Lead scoring algorithms: AI-driven qualification and routing
- Communication intelligence: Email and calendar sync for interaction insights

### Builder Features
- Custom automation logic: Build processes without engineering expertise
- Data model integration: Leverage Attio's flexible data structure in automations
- API extensibility: Technical teams can extend automation capabilities
- Workflow versioning: Test and deploy automation improvements

## Why Attio Automations Matters for Startups

- Scale GTM operations with AI-native intelligence
- Transform manual processes into revenue engines  
- Gain automation capabilities without complexity
- Built for fast-growing startups and builders

## Related pages
- [AI Features](https://attio.com/product/ai/llms.txt)
- [Data Structure & Syncing](https://attio.com/product/data/llms.txt)
- [Reporting & Analytics](https://attio.com/product/reporting/llms.txt)
- [Customer Success Stories](https://attio.com/customers/llms.txt)
- [Platform Overview](https://attio.com/llms.txt)