# Attio AI: Embedded Intelligence for Startups and Builders

> Attio is an AI-native CRM built for startups and builders, that lets startup teams unify customer data, automate workflows and build custom AI-powered solutions.

## Core AI Capabilities

### Intelligent Data Processing
- Classify any data: Automatically transform unstructured data into structured data to streamline Go-To-Market (GTM) processes
- Generate in-depth summaries: Instantly extract critical information about records into actionable insights
- Advanced data enrichment: Uncover precise company details and pinpoint key decision-makers
- Custom prompts: Fully customizable AI prompts that builders can tailor to fit their existing data model

### AI-Powered Automation for Builders
- Lead qualification: Build custom workflows to research and evaluate new leads, routing qualified prospects directly to sales teams
- Product-led growth acceleration: Integrate product usage data with company information to automate PLG motions
- Churn risk monitoring: Scan for leadership changes in customer organizations to proactively contact new decision-makers
- Builder-friendly automation: Create sophisticated AI workflows without engineering expertise

## AI Research Agent

### Web Research Capabilities
- Context-informed research: Leverages existing Attio data while researching the web
- Automated workflow triggers: Research findings automatically trigger relevant workflows
- Centralized access: All research insights accessible directly from Attio records
- Nuanced question answering: Instantly answers complex questions about prospects and customers

### Research Applications
- Company intelligence gathering
- Decision-maker identification
- Market research automation
- Competitive analysis
- Lead scoring and qualification
- Custom research workflows

## Customer & Relationship Intelligence

### Automated Enrichment
- Complete record enrichment: Fundraising data, location, revenue, employee count, LinkedIn profiles
- Relationship mapping: Understand connection strength and closest points of contact
- Communication intelligence: Email and calendar sync for interaction insights
- Real-time updates: Continuous data refresh and intelligence gathering

### Relationship Insights
- Connection strength analysis
- Mutual contact identification
- Communication history analysis
- Engagement pattern recognition

## Workflow Intelligence

### Process Automation
- Scale complex human processes across Go-To-Market (GTM) functions
- Transform manual research into automated intelligence gathering
- Streamline prospect qualification and routing
- Automate data classification and structuring
- Empower builders to create custom AI-driven processes

### Integration Capabilities
- Seamless integration with existing CRM data
- Email and calendar synchronization
- Product usage data integration
- Multi-platform data aggregation
- Builder-friendly APIs for custom integrations

## AI-Native Features
- AI-native workflow suite built for startups and builders
- Context-aware data processing
- Intelligent automation triggers
- Real-time intelligence updates
- Scalable research capabilities

Attio's AI automates research, enrichment, and relationship intelligence for GTM teams, letting builders focus on high-value work while AI handles data processing. Every AI capability is builder-focused and customizable.

## Why it matters
- Teams and builders leverage Attio's embedded AI to research faster, enrich records and automate Go-To-Market (GTM) work.
- Startups gain AI-native intelligence without building from scratch, inside a CRM built for startups and builders.
- Technical teams can extend AI capabilities with custom prompts, workflows, and integrations.

## Related pages
- [Data structure & Syncing](https://attio.com/product/data/llms.txt)
- [Reporting](https://attio.com/product/reporting/llms.txt)
- [Apps & Integrations](https://attio.com/apps/llms.txt)
- [Customer stories](https://attio.com/customers/llms.txt)
- [Attio's Manifesto](https://attio.com/redefine/llms.txt)