Send new Mailchimp subscribers to Attio

Mailchimp is a popular platform for creating email marketing campaigns, collecting contacts, and managing mailing lists. This simple Zap will automatically send new subscribers to Attio and add them to your collection.

Prep: Connect Mailchimp to Zapier

You’ll first need to add your Mailchimp account to Zapier. Learn more about connecting Mailchimp and Zapier.

Prep: Connect Attio to Zapier

Follow our short guide on connecting Attio and Zapier, making sure you've set up your API key with both read and write permissions.

1. Create your Mailchimp trigger

From your Zapier dashboard, click Create Zap in the top left.

Search for Mailchimp in the App Event window, and from the Trigger Event dropdown we’re going to pick New Subscriber in Mailchimp. Your trigger tells Zapier what should initiate your Zap.

If your Mailchimp list has segments or tags you’d like to use for this automation, choose the New Subscriber in Segment or Tag trigger.

2. Create a person in Attio

Next, create a new action step in Zapier and pick Attio from the App Event dropdown. For Action Event, choose Find or Create a Person. Select your Attio account, and set up your action like this:

First create a new person in your Attio workspace before an entry is created

Attio requires a first and last name in order to create a person in your workspace. You can add custom fields to your Mailchimp form to collect this data. Learn more about creating and customizing forms in Mailchimp.

3. Create an entry for your record

Add another action step with the + icon and pick Attio from the dropdown. Choose Find or Create Entry from the Action Event dropdown, and select your Attio account when prompted.

For the Record ID field, you’ll need to map data from the Find or Create a Person step in your Zap. Choose Find or Create Person from the Record ID dropdown, followed by Show all options. Scroll down to find ID. Your action should look like this:

Create a new entry in your Attio collection using values from previous steps

That’s it! Now every time someone subscribes to your list in Mailchimp, Zapier will create a new person in your Attio workspace and send them to your chosen collection. Check out more ways to connect Attio to the apps you love.