# Segment app

URL: https://attio.com/help/reference/apps/data-and-enrichment-apps/segment-app
Breadcrumbs: [Help](https://attio.com/help) > [Reference](https://attio.com/help/reference) > [Apps](https://attio.com/help/reference/apps) > [Data and enrichment apps](https://attio.com/help/reference/apps/data-and-enrichment-apps)

Sync your customer data into Attio with the Segment app.

## What is Segment?

[Segment](https://segment.com/) is a customer data platform (CDP) that enables you to capture, understand, and utilize all of your customer data. Teams use Segment to improve their customer engagement.

## Integrate with Segment

By integrating Attio with Segment, you can use your existing Segment events to create or update records in Attio. For example, utilizing Attio's [standard Users object](https://attio.com/help/reference/managing-your-data/objects#users-standard-object), you can use the integration to create Attio User records from Segment Identify events.

[Learn how to integrate Attio and Segment](https://www.twilio.com/docs/segment/connections/destinations/catalog/actions-attio).