Send new LinkedIn Lead Gen Forms leads to Attio 

LinkedIn Lead Gen Forms makes it easy to collect new leads with simple forms on LinkedIn's ad platform. This simple Zap will automatically send all new form submissions to your Attio list.

Prep: Connect Attio and Zapier

Follow our guide on how to connect Attio to Zapier, making sure you've set up your API key with both read and write permissions. This will help to ensure your Zap runs smoothly.

Prep: Connect LinkedIn Lead Gen Forms to Zapier

Head to your Zapier dashboard and click Add connection in the top right. Search for LinkedIn Lead Gen Forms and choose it from the dropdown. When prompted, sign in with LinkedIn and allow Zapier access to your account. Learn more about connecting LinkedIn Lead Gen Forms and Zapier.

To create ads and set up this Zap you must be a Company Page Admin or assigned as a Lead Gen Form Manager for the company Page. Also, you must be an Account Manager or Campaign Manager on the company ads account.

1. Create your Lead Gen Form

LinkedIn Lead Gen Forms can be added as assets to your LinkedIn ad campaigns. Learn more about creating Lead Gen Forms. You’ll need to fill out and submit a test form for this Zap to work - you can do this when you preview your ad. Learn more about sending test leads.

An example LinkedIn Lead Gen Form is pictured, collecting name and email data.
Create a form in LinkedIn Lead Ads - we recommend you collect first and last names separately

2. Create your trigger

From your Zapier dashboard, click Create Zap in the top left. Search for LinkedIn Lead Gen Ads from the App Event window, and from the Trigger Event dropdown pick New Lead Gen Form Response. Choose your LinkedIn account when prompted, followed by the Lead Form you’d like to use for this Zap. Continue to test your trigger.

3. Add an action

Next, we’ll tell Zapier to send new form submissions to your Attio workspace. Add a new action step with the + icon and pick Attio from the App Event dropdown. For Action Event, choose Find or Create a Person. Select your Attio account. Mapping the fields using the data from step 1, set your action up like this:

An action step in Zapier is configured to pull name and email address data from a specific LinkedIn Lead Gen Form
Map fields using data pulled from prior steps in the Zap

4. Add your entry to a list

Finally, add another action step to your Zap and pick Attio from the dropdown. Choose Find or Create Entry from the Action Event dropdown, selecting your Attio account when prompted.

For the Record ID field, you’ll need to map data from the Find or Create a Person step in your Zap. Choose Find or Create Person from the Record ID dropdown, followed by Show all options. Scroll down to find ID. Your action should look something like this:

A final action step is configured to create a new entry in an Attio list called Sales
Create a new entry in your Attio list using values from previous steps

And that’s it! With your Zap turned on, all new leads from your LinkedIn Lead Gen Forms will be automatically added to your Attio list.

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