Today we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.
We firmly believe that business-built software is the future and that end-users will increasingly demand the ability to simply and quickly configure tools to their exact needs. Notion, Airtable, Webflow and Zapier started this wave, we're bringing it to the largest business software category: CRM.
With Attio, we're completely changing how people think of CRM with two fundamental shifts from the traditional paradigm.
The first shift is that Attio is built directly on top of team's existing data streams, rather than requiring continuous manual inputs. We've started with email, calendar, and social data, but we're quickly including product and analytics streams too.
Direct data integrations mean that teams have access to more, higher quality, data that's always up-to-date. As proof of this power, most new teams start getting value from Attio in under 2 minutes.
The second shift is that in every other CRM users work against rigid and opinionated features and data-structures that try and dictate how team should be working. In Attio, however, workflows are totally user-defined and supported by a library of powerful templates and an extensive knowledge base. With Attio's flexibility teams frequently build processes that are impossible to fit into traditional CRMs.
Changing paradigms isn't easy. We're building a complex product that's a huge design and engineering challenge. We need to balance power with ease of use, information density with simplicity, and form with function.
The new round of funding will accelerate this process, increase our product velocity and allow us to grow our phenomenal team. We're hiring across all roles and there's an opportunity to be part of something very special, we'd love to hear from you.